JDi Data’s Marketing Manager, Christina Duren had the opportunity to attend Marketing Profs Smart Marketers Tour 2012 stop in Miami, FL. If you’re unfamiliar with the organization MarketingProfs gives practical tips, and advice from marketing experts all over the world and services a community of over 435,000 entrepreneurs, small-business owners, and professional marketers at the world’s largest corporations.
The evening started out with a networking and mingling session. MarketingProfs.com went above and beyond with accommodating each guest in attendance with passed hors d’oeuvres and free drink tickets. Their Miami stop was at the Cafeina Wynwood Lounge, which was tucked away in the Downtown Arts District and absolutely gorgeous.
After the few hours of networking the panel discussion started. Up first was Summer Boone (@summerjoy), Social Media Director at Church of the Glades in Coral Gables. Especially interested in hearing how she balancing social media with religion, and keeping everything within the church’s standards, Summer made very clear that their number one goal on the social networking sites and at the church in general is to to build relationships and community.
Janet Altman, Principal and Marketing Director at Kaufman, Rossin & Co. was up next to be interviewed by MarketingProfs moderator Matt Grant. Her expertise of marketing was much more “corporate” since she has worked in the legal and accounting field and now works for one of the top CPA firms in the country. Janet had a host of knowledge regarding the do’s and don’ts of marketing and the backlash many companies can receive for stepping out of their legal boundaries.
The main take a ways from the evening were:
– Know Your Audience!
– Equip social media followers with something they can pass along to others. The sharing of your content will be key in getting a bigger return on your investment
– Be Relate-able! Make sure there is a mixture of you news but other things that your customer base will also like to be updated on in your industry